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Marketing for tourism (4th Edition)

Christopher Holloway J. 1,00 lei

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector.   A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

Nota de subsol: Christopher Holloway J. (2004), Marketing for tourism (4th Edition), Publisher: Pearson Education Limited, London, p.

Tourism: principles, practices, philosophies 12th Edition

Charles R. Goeldner 1,00 lei

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.

Nota de subsol: Charles R. Goeldner, J. R. Brent Ritchie (2011), Tourism: principles, practices, philosophies 12th Edition,  Publisher:  Wiley, New Jersey, p.