Influencer marketing for brands: What YouTube and Instagram can teach you about the future of digital advertising

Aron Levin

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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing – currently utilized with great success on Instagram and YouTube – is not a short-lived fad, but a tectonic shift for the future of digital advertising. It’s the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes.

Nota de subsol: Aron Levin (2020), Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising, Publisher: Apress, Stockholm, Sweden, p.

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Descriere

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing – currently utilized with great success on Instagram and YouTube – is not a short-lived fad, but a tectonic shift for the future of digital advertising. It’s the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes.

Informații suplimentare

Editura

Apress

Anul apariției

2020

Locul publicației

Stockholm

Nr. de pagini

161

ISBN

9781484255032

Limba

Engleză