Social media strategy: marketing, advertising, and public relations in the consumer revolution

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it’s a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.

Nota de subsol: Keith Quesenberry (2019), Social media strategy: marketing, advertising, and public relations in the consumer revolution, Publisher: Rowman & Littlefield Publishers, New York & London, p.